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KES Lighting

United Kingdom

B2C Luxury Lighting & Home Decor

Magento Open Source with Hyvä Themes

2024

Customer Experience Strategy & Design Custom UI/UX Hyvä Theme Development Performance Optimization Conversion-Focused Layout Product Page Enhancements Finance Payment Integration Advanced Product Filtering Mobile Optimization Custom Search & Navigation

KES Lighting: A Premium eCommerce Overhaul Focused on UX, Speed, and Conversion Optimization

Keslighting.co.uk, a prominent online retailer specializing in a diverse range of lighting products, embarked on a comprehensive website redesign to enhance user experience, streamline performance, and integrate new features. The redesign utilized Hyva themes, renowned for their flexibility and performance optimization. This case study details the process, challenges, solutions, and outcomes of the project.

Keslighting.co.uk had been operating with a website that, while functional, lacked the modern aesthetics and performance efficiency required to meet the evolving expectations of users. The decision to redesign the website was driven by the need to improve user interface (UI) and user experience (UX), implement new features to enhance user engagement, and boost overall website performance.

KES Lighting
KES Lighting
KES Lighting

Challenges

  • The previous design was not visually appealing and did not reflect the brand’s modern and stylish product range.
  • Navigation was cumbersome, and the checkout process was lengthy and complex, leading to high cart abandonment rates.
  • Performance issues included slow loading times, which affected user retention and search engine rankings.
  • There was a significant challenge in integrating new features without disrupting the existing operations.

Solutions

UI/UX Redesign

UI/UX Redesign

Leveraged Hyva themes to create a clean, modern, and responsive design. Focused on intuitive navigation, streamlined checkout processes, and visually appealing product pages.

Performance Optimization

Performance Optimization

Implemented best practices such as image optimization, minification of CSS and JavaScript files, and improved server response times. Hyva's lightweight framework significantly contributed to faster load times.

Advanced Voice Search Functionality

Advanced Voice Search Functionality

Integrated a robust search tool with voice search to help users find products quickly and efficiently.

Product Filters

Product Filters

Enhanced product filtering options to allow users to narrow down their choices based on specific criteria.

Customer Reviews and Ratings

Customer Reviews and Ratings

Added a feature for customer reviews and ratings to build trust and provide valuable insights to potential buyers.

Mobile Optimization

Mobile Optimization

Ensured the new design was fully responsive, providing a seamless experience across all devices.

Result

Results

Enhanced User Experience

The new UI/UX design led to a more engaging and intuitive user journey, reducing bounce rates and increasing time spent on the site.

Improved Performance

Page load times were significantly reduced, leading to a smoother and faster browsing experience. This also positively impacted search engine rankings.

Higher Conversion Rates

Simplified navigation and a streamlined checkout process reduced cart abandonment rates and boosted conversion rates.

Increased Customer Engagement

New features such as advanced search, product filters, and customer reviews improved user engagement and satisfaction.

Conclusion

Conclusion

The comprehensive redesign of Keslighting.co.uk using Hyva themes has successfully transformed the website into a modern, efficient, and user-friendly platform. By addressing the challenges head-on and implementing targeted solutions, Keslighting.co.uk has seen substantial improvements in user engagement, performance, and overall business metrics. This case study underscores the importance of continual optimization and innovation in maintaining a competitive edge in the online retail market.

40%
25%
32%
20%
15%
KES Lighting Mobile

Mobile First Design

With a growing share of users browsing on mobile, we prioritized responsive design and performance - ensuring that the KES Lighting experience feels fast, elegant, and intuitive across all devices.
KES Lighting Mobile

Technology

Magento
hyva
Klevu
Real Reviews
Flowbox
odoo
Stripe
Klaviyo
Fetchify
KES Lighting
My business has been using Bliss' services for around 6 months now. I could not be happier with the standard of work and the level service we have received during that time.

Sameer, Ronak and team are very knowledgeable and extremely quick to respond to any request, meaning I am safe in the knowledge that any issues I have will be addressed efficiently.

The team at Bliss have great experience across all facets needed in order to help my ecommerce businesses run smoothly. I would happily recommend them to anyone looking for a new agency partner.
James Kendall Director of Operations - KES Lighting
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