AT Models: A Hyvä-Powered Redesign Focused on Speed, Usability, and Scalable Growth

AT Models is more than just another average online retailer.

Founded in 2009 as a helicopter retailer, AT Models has grown steadily, evolving into a comprehensive supplier for radio-controlled hobbyists. Starting with model helicopters, we expanded into radio-controlled cars in 2018 and RC planes in 2019. Our product range includes everything from transmitters, servos, and speed controllers to small connectors and wraps to keep your models in perfect shape.

We are a large radio-controlled hobby shop with an extensive history and a reputation for quality. In 2019, we merged two well-established RC companies—ATModels and Robotbirds—under the AT Models brand, incorporating BRC Hobbies (established in 2005) as well. This merger brought together decades of experience in retail, electronics, and customer service, with our team boasting over 30 years in the business. In 2024, we took a significant step forward by migrating our website to the cutting-edge Hyvä Themes framework. This migration prioritized performance, scalability, and design flexibility, resulting in a faster, more seamless user experience. Alongside the migration, we completely redesigned the home page and product pages, ensuring a modern and intuitive interface that enhances customer engagement and satisfaction.

AT Models has always been focused on delivering an exceptional user experience. To stay ahead of the competition and meet the growing expectations of customers, AT undertook a comprehensive redesign and optimization project. This included migrating to Hyvä Themes, redesigning key website pages, and improving critical metrics such as Cumulative Layout Shift (CLS) and Largest Contentful Paint (LCP).