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BBwear

United States

Retail

Magento

2023

Magento Version Update Consulting & UI/UX Update Third Party Integrations Performance Optimization

BBwear: Inside the Magento Upgrade That Transformed Online Shopping Performance

BBwear, a family-operated beekeeping clothing specialist from Cornwall, UK, has been combining decades of textile expertise with a deep understanding of beekeeping needs since 2000. Led by founders Belinda and Michael Bright, the company has cultivated a reputation for quality and innovation in beekeeping apparel.

BBwear's digital storefront has been successfully running on Magento 2, but technological advancements and the drive for excellence have prompted them to upgrade to the latest version. This upgrade is a testament to their dedication to providing beekeepers with a user-friendly, secure, and efficient online shopping experience.

Screenshot showcasing BBwear's website load time improvements with a speedometer graphic
Snapshot of BBwear's redesigned website highlighting user-friendly
Visual of BBwear's enhanced website interface featuring a mobile-responsive design and simplified

Challenges

  • Outdated customizations incompatible with the new Magento version.
  • Modules at the end of their life cycle causing functional gaps.
  • The necessity for theme upgrades and code refactoring to align with new platform standards

Solutions

Code Refactoring

Code Refactoring

Overhauling the codebase to ensure compatibility and performance.

Module and Theme Upgrades

Module and Theme Upgrades

Updating the website’s infrastructure to work seamlessly with the new Magento version.

Custom Module Customization

Custom Module Customization

Tailoring modules to meet the unique needs of beekeeping apparel customers.

UI/UX Improvement

UI/UX Improvement

Enhancing the interface and user experience to facilitate easier navigation and transactions.

BBwear's beekeeper jacket page with color choices and add-to-cart option

Results

  • Transition to the latest Magento platform, leveraging cutting-edge features and security.
  • Retention of BBwear’s unique custom functionalities through meticulous module customization.
  • A modernized UI/UX that reflects BBwear’s commitment to customer satisfaction.
30%
25%
15+
18%
42+
18+
12%
Mobile view of the BBwear online store featuring a promotional banner for free UK shipping and a January sale.

Mobile First Design

We focused on a mobile-first approach to enhance their online presence. At the time, their mobile website was messed up and unresponsive. Our team helped with a Magento update that transformed the mobile experience, making it user-friendly.
BBwear's 'Advice + Information' section offering resources like collaborations, downloads, and newsletters.

Technology

Magento
Elasticsearch
Dominate
Braintree
PayPal
BBWEAR
BBwear
We asked Bliss to help us with a Magento upgrade including fixes to the Porto theme we use. They were professional and very competent at the job and set the expectation of timescales well.
Paul Bright Owner - BBwear
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