Domain Analysis
- Domain Age
- Keyword Appears in Top Level Domain
- Keyword As First Word in Domain
- Domain registration length
- Keyword in Subdomain Name
- Domain History
- Exact Match Domain
- Public vs. Private Whols
- Penalized Whols Owner
- Country TLD extension
Page Optimization
- Keyword in Title Tag
- Title Tag Starts with Keyword
- Keyword in Description Tag
- Keyword Appears in H1 Tag
- Content Length
- Keyword Density
- LSI Indexing Content
- Magnitude of Content
- Historical Updates Page
- Keyword Prominence
- Keyword in H2, H3 Tags
- Keyword Word Order
- Outbound Link Quality
- Outbound Link Theme
- LSI Keywords in Title and Description
- Page Loading Speed via HTML
- Duplicate Content
- Rel=Canonical
- Page Loading Speed via Chrome
- Image Optimization
- Recency of Content Updates
- Grammar and Spelling
- Syndicated Content
- Number of Outbound Links
- Multimedia
- Broken Links
- Reading Level
- Affiliate Links
- HTML errors
- Domain Authority
- Page’s PageRank
- URL Length
- URL Path
- Keyword in URL
- Useful Content
Link building Analysis
- Linking Domain Age
- # of Linking Root Domains
- # of Links from Separate C-Class IPs
- # of Linking Pages
- Links from .edu or .gov Domains
- Authority of Linking Page
- Authority of Linking Domain
- Links From Competitors
- Social Shares of Referring Page
- Links from Bad Neighborhoods
- Guest Posts
- Nofollow Links
- Diversity of Link Types
- Contextual Links
Website Optimization
- Content Provides Value
- Contact Us Page
- Domain Trust/TrustRank
- Site Architecture
- Site Updates
- Number of Pages
- Presence of Sitemap
- Site Uptime
- Server Location
- Terms of Service Pages
- Duplicate Meta Information
- Breadcrumb Navigation
- Mobile Optimized
- Site Usability
User Engagement
- Organic Click Through Rate
- Organic CTR for All Keywords
- Bounce Rate
- Direct Traffic
- Repeat Traffic
- Blocked Sites
- Chrome Bookmarks
- Google Toolbar Data
- Number of Comments
- Dwell Time
Algorithm Rules
- Query Deserves Freshness
- Query Deserves Diversity
- Domain Trust/TrustRank
- User Browsing History
- User Search History
- Geo Targeting
- Safe Search
- Google+ Circles
- DMCA Complaints
- Domain Diversity
- Transactional Searches
- Local Searches
- Google News Box
- Big Brand Preference
Social Aspects
- Number of Tweets
- Number of Facebook Likes
- Facebook Shares
- Pinterest Pins
- Votes on Social Sharing Sites
- Number of Coogle+l’s
- Known Authorship
- Social Signal Relevancy
- Site Level Social Signals
- Authority of Google+ User Accounts
- Authority of Facebook User Accounts
- Authority of Twitter Users Accounts
Brand Awareness
- Brand Name Anchor Text
- Branded Searches
- Official Linkedin Page
- Employees Listed at Linkedin
- Brand Mentions on News Sites
- Co-Citations
On Page Analysis
- Panda Penalty
- Links to Bad Website
- Redirects
- Popups or Distracting Ads
- Site Over Optimization
- Site Over-Optimization
Off Page Analysis
- Unnatural Influx of Links
- Penguin Penalty
- Linking Domain Relevancy
- Unnatural Links Warning
- “Poison” Anchor Tex