“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”
“We watch our competitors, learn from them. See the things that they were doing for customers and copy those things as much as we can.” – Jeff Bezos, Founder of Amazon.com
During designing, deploying and maintaining an e-commerce website, we face untraditional, complex issues. Drawing an elaborate specification is the first and foremost need to establish an e-commerce portal effectively. We should examine the plan, assess possible, risks, and find some ways to make a website pay its own way.
Key points we can not overlook are
- Deciding what we want to achieve by an e-commerce site, with thresholds describing success or failure
- Considering the types of commercial websites
- Perceive risks and threats
- Opt for maximum efforts for detailed, perfection aligned strategy
However, comprehensive web development solutions possess capabilities that go far beyond design. Resources who are equipped with proven skill-sets and those adopt best practices, offer purposeful insights tailored for specific industry project and cover everything from content to ecommerce. Through an iterative web design process, the outcome becomes scalable, intuitive and relevant.
Regardless of the size of your company, make sure that your website is generated with high standards of programming. It should be free from messy code. You should insist developers to comment appropriately where code involves dependency on other modules or where codelines are computation intensive.
As you insert various types of text that can enamour visitors, take care that it is NOT in too light grey colour as it is fashion in recent days, say somewhere after 2015. Text must be grammatically correct, proofread and short sentences are just fine. Although non developers can NOT pencil depth level technicality, they can indite with good grasp of the language. Graphics objects should be clear, clean, high pixel and fast to download. On a business site, you ought to consider colour schemes and pictures. They should match with industry, sector and business niche you are in. Picture of manufacturing plant is NOT ok on the site selling foliage and greenstuff.
Exploit animations carefully, if at all. Try to avoid playing a sound automatically without the user requesting it. Many premises don’t allow this facility to cast aside distractions in the office. By employing default sound tags to on switch, you may skittle away precious opportunities where website can be frequently visited and be clicked otherwise due to high quality content you already served. News sites specially deputed for the purpose of earning clicks via programs like Google Adsense make a huge loss or profit simply by thoughtful HTML writing.
Remember that stepping into physical store or office is no more the first step for new customer to learn about your business. At the same time, visiting business site renders this role. Many conservative firms make profit through offline contacts due to recognition established in local or foreign market over the years sometimes needlessly ask the question “why should I require business website” or “neither we recommend you; these are techniques to sell expensive services” as impact of live is NOT immediate.
Think for conversion focused content strategies when you think about eCommerce.
Take time to learn analytics, daily visitors and sick part of site those are NOT clicked when they should be. Creating a great software requires a laser focus on the target audience who will use it. Build customer experience that can be valued by eye-catching infographics. Easily facilitate exchanges, interactions to visitors. Enable innovative jQuery effects to succeed on the next generation web sites; or better they are called mobile friendly web applications.
In case you have budget and spending to launch paid search campaigns, look beyond awareness, write catchy USPs, long lasting call-to-actions and benefits in purchasing with you when same professional offerings are available by many vendors around.
At Bliss Web Solution Pvt. Ltd., since its inception, we have aimed to partner with solid background companies and consultants who have long-term vision, care about customer feedbacks and are excited about R&D level innovations.
Transform future of your business with our continuous support.
“We see our customers as invited guests to a party and we are the hosts.”
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