Rolls & Responsibilities
- Perform keyword research using tools like Google Keyword Planner, TubeBuddy, VidIQ, and SEMrush to optimize video and social media content.
- Optimize YouTube video content, including titles, descriptions, tags, and metadata, for better visibility and search rankings.
- Plan, execute, and monitor paid ad campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.
- Create and post engaging content across social media platforms, maintaining alignment with brand guidelines and tone.
- Analyze performance metrics using tools like Google Analytics and provide actionable insights for content and campaign improvement.
- Respond to comments, messages, and inquiries promptly to foster audience engagement.
- Research trending topics and incorporate them into social media and video strategies.
- Utilize tools like ChatGPT to assist in content ideation, scripting, and audience interaction.
- Stay informed on the latest trends, updates, and algorithm changes in social media and YouTube.
- Collaborate with the team to ensure timely execution of content calendars and campaigns.
