Marketing Executive

1. Lead Generation

• Execute targeted marketing activities to generate quality leads for IT services (Shopify, BigCommerce, eCommerce development, web development).
• Use LinkedIn, email marketing, industry forums, and digital channels to identify and engage potential clients.
• Build prospect lists and conduct outreach to agencies, brands, and B2B companies.

2. Market Research & Segmentation

• Conduct research to identify potential businesses for partnership or direct project opportunities.
• Analyze industries that require digital presence, eCommerce solutions, or technology support.
• Track competitor activities, market trends, and opportunities.

3. Marketing Campaign Execution

• Assist in planning and executing campaigns for lead generation.
• Support content creation (case studies, email copies, LinkedIn posts, landing page
• Coordinate with the internal team for marketing assets.

4. CRM & Reporting

• Maintain lead data in CRM (Zoho/HubSpot/Google Sheets).
• Track lead lifecycle and follow-up process.
• Share weekly lead generation reports with the management team.

5. Collaboration

• Work closely with the Sales/BD team for lead qualification.
• Coordinate with the design & development team for marketing materials.
• Support management in marketing strategy execution.

• Understanding of basic digital marketing concepts.
• Good communication and coordination skills.
• Creative mindset with interest in marketing.
• Ability to research and analyze information.
• Detail-oriented, disciplined, and organized.
• Team player with a positive and learning-oriented mindset.
• Ability to work on multiple tasks and meet deadlines.