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March 27, 2024 - Shopify

Shopify Latest UPDATES In 2024 to Improve Your Shopify Store

8 Minutes Time to Read
Shopify Latest UPDATES In 2024

Introduction to Shopify’s 2024 Updates

As a leading Shopify development agency, we’re excited to guide you through the significant updates Shopify has rolled out for 2024. These enhancements promise to revolutionize how businesses operate on the platform, ensuring they stay ahead in the competitive e-commerce landscape. From expanded variant limits to advanced web performance dashboards, Shopify’s latest features are designed to elevate your online store to new heights. Whether you’re a seasoned Shopify certified partner or a new entrant planning to create a Shopify development store, these updates are tailored to boost your store’s functionality, aesthetics, and overall performance. Let’s dive into the details of what Shopify has in store for you this year.

1. Native Color Swatches and Visual Filtering

With Shopify’s latest update, choosing the perfect product variant becomes intuitive and visually appealing for your customers. Here’s how it enhances your Shopify store:

  1. About the Update:
    1. Shopify now includes native support for color swatches and visual filtering. This means you can showcase product variations, such as colors and patterns, directly on the product page without needing custom coding or third-party apps.
  2. Benefits of This Extension: 
    1. This feature significantly improves the shopping experience by making it easier for customers to see available product variations. It streamlines the selection process, potentially reducing decision fatigue and increasing conversion rates. For store owners, this update simplifies the process of displaying product variations, saving time and resources.
  3. How to Use:
    1. Enable color swatches in your Shopify theme settings. You’ll find this option under the product page customization area.
    2. For visual filtering, categorize your products based on their attributes (like color, size, etc.) in the Shopify admin. These categories then appear as filter options on your store’s catalog pages, allowing customers to easily find what they’re looking for by applying visual filters.

2. The Variant Limit Increased from 100 to 2,000

Shopify’s expansion of the variant limit represents a significant upgrade for store owners managing diverse product portfolios. Here’s a closer look:

  1. About the Update:
    1. Previously, Shopify limited products to 100 variants, which could be restrictive for stores selling items with multiple options (like size, color, and material). The new update expands this limit to 2,000 variants per product, offering much more flexibility.
  2. Benefits of This Extension:
    1. This enhancement allows you to offer a broader range of product options, improving customer satisfaction by providing more choices. It’s particularly beneficial for stores dealing in apparel, accessories, or any products that come in various styles and configurations. Additionally, managing your inventory within Shopify becomes more streamlined, even with an extensive range of variants.
  3. How to Use:
    1. To take advantage of the increased limit, simply add more variants to your existing products through the Shopify admin panel.
    2. Ensure your product pages and inventory management practices are updated to handle the increased number of variants efficiently.

3. New Discount Types and Draft Order Support

Shopify’s introduction of new discount types and draft order support marks a strategic enhancement for promotional activities and order management. Here’s a detailed overview:

  1. About the Update:
    1. Shopify now offers more versatile discount options, allowing merchants to create promotions that weren’t possible before. Additionally, the platform has improved its draft order capabilities, making it easier for businesses to manage custom orders and provide quotes to customers before finalizing sales.
  2. Benefits of This Update:
    1. The expanded discount types enable you to design a wider array of promotions, including buy-one-get-one (BOGO) offers, tiered discounts, and exclusive deals for specific customer segments. This flexibility can significantly increase customer engagement and sales. Meanwhile, enhanced draft order support streamlines the process of managing custom orders, facilitating better communication with customers and improving the overall sales experience.
  3. How to Use:
    1. To access new discount options, navigate to the “Discounts” section in your Shopify admin. Here, you’ll find templates for various discount types, which you can customize to fit your promotion strategy.
    2. For draft order support, go to the “Orders” section and select “Drafts.” You can now create and modify draft orders more efficiently, send quotes to customers, and convert drafts into final orders directly.

4. New web performance dashboard

Shopify’s new web performance dashboard is a game-changer for monitoring and optimizing your online store’s speed and efficiency. Here’s what you need to know:

  1. About This Update:
    1. The web performance dashboard offers a comprehensive view of your Shopify site’s performance metrics. It allows you to identify any bottlenecks that may be affecting page load speeds and user experience. With this tool, you can easily pinpoint issues and implement changes to improve your site’s performance, leading to better search engine rankings and a smoother shopping experience for your customers.
  2. Benefits of This Update:
    1. Real-Time Insights: Gain immediate access to performance metrics, helping you make informed decisions on the fly.
    2. User Experience Optimization: Identify and rectify issues that could be hindering your site’s usability, ensuring a seamless experience for your customers.
    3. SEO Improvement: Enhance your site’s search engine ranking by improving load times and performance, crucial factors in Google’s ranking algorithms.
    4. Data-Driven Decisions: Leverage detailed analytics to strategize improvements, focusing on areas that will most impact your store’s success.
  3. How to Use:
    1. Accessing the new web performance dashboard is straightforward. From your Shopify admin dashboard, navigate to the “Analytics” section and select “Web Performance.” Here, you’ll find various metrics and tools to assess your site’s performance. 
    2. Utilize these insights to make necessary adjustments, such as optimizing images, leveraging browser caching, or adjusting script loading times, to enhance your site’s speed and efficiency.

5. Shopify Subscriptions (new app)

The “Shopify Subscriptions” app, introduced in 2024, marks a pivotal enhancement for Shopify users, especially for businesses looking to tap into the recurring revenue model. This new app enables Shopify store owners to effortlessly create and manage subscription-based products or services directly from their Shopify dashboard.

  1. About This Update:
    1. Shopify Subscriptions simplifies the process of offering subscription services, allowing businesses to build a steady stream of income by providing regular deliveries or access to products/services. It integrates seamlessly with your Shopify store, ensuring a smooth experience for both the merchant and the customer.
  2. Benefits of This Update:
    1. Streamlined Subscription Management: Easily set up and manage subscription options for your products, including trial periods, billing cycles, and subscription plans.
    2. Enhanced Customer Retention: Subscriptions encourage customer loyalty by providing continuous value, improving customer lifetime value.
    3. Increased Revenue Stability: Subscription models generate predictable, recurring revenue, helping businesses better manage inventory and forecast growth.
    4. Customization and Flexibility: Tailor subscription plans to fit your business model, offering flexibility in how and when your products are delivered or accessed.
  3. How to Use: To leverage the Shopify Subscriptions app:
    1. Install the app from the Shopify App Store.
    2. Within the app, select the products you want to offer on a subscription basis.
    3. Configure your subscription settings, including pricing, frequency, and any special offers such as free trials or discounts for longer commitments.
    4. Promote your subscription options on product pages, ensuring customers are aware of these offerings.
    5. Monitor subscription performance through the app’s analytics to adjust strategies and improve subscriber satisfaction and retention.

This innovative app provides a significant opportunity for Shopify merchants to diversify their revenue streams and build a loyal customer base through subscription services. With its easy setup and management, the Shopify Subscriptions app is an invaluable tool for any e-commerce business looking to explore the benefits of a subscription model.

6. Shopify Combined Listings (new app; Shopify Plus only)

The introduction of “Shopify Combined Listings,” exclusively available for Shopify Plus merchants, signifies a notable advancement in inventory management and sales strategy optimization. This innovative app revolutionizes the way high-volume merchants can list and sell products across multiple channels.

  1. About This Update:
    1. Shopify Combined Listings allows merchants to unify their product listings across various sales channels without duplicating effort or creating inventory discrepancies. This means a single inventory source can feed into multiple listings, ensuring accurate stock levels are maintained across all platforms.
  2. Benefits of This Update:
    1. Centralized Inventory Management: Manage your product listings from a single dashboard, reducing the complexity of handling multiple inventories.
    2. Increased Efficiency: Save time and resources by eliminating the need to manually update each sales channel with product information and stock levels.
    3. Improved Customer Experience: Offer consistent product information and availability across all channels, enhancing the shopping experience for your customers.
    4. Enhanced Sales Opportunities: Easily expand your reach by leveraging multiple sales channels without the risk of overselling or stockouts.
  3. How to Use: To make the most of Shopify Combined Listings:
    1. Ensure you’re subscribed to Shopify Plus.
    2. Install the Shopify Combined Listings app from the Shopify App Store.
    3. Link your existing sales channels within the app’s dashboard.
    4. Set up your combined listings, specifying which products to sync across your connected channels.
    5. Monitor and manage your unified listings directly from the app, adjusting as necessary to optimize sales and inventory levels.

For Shopify Plus merchants looking to streamline their multi-channel sales strategy while maintaining inventory accuracy, Shopify Combined Listings offers a powerful solution. By simplifying the listing process and ensuring consistent product availability, this app helps high-volume businesses maximize their online sales potential.

7. Theme blocks (part of Flex sections)

The introduction of “Theme Blocks,” an integral part of Shopify’s new Flex sections, marks a significant leap forward in customizing the look and functionality of Shopify stores. This update provides unparalleled flexibility and control over your store’s design, directly from the theme editor.

  1. About This Update:
    1. Theme Blocks are modular components that can be added, removed, or rearranged within any Flex section of your Shopify theme. This allows for a highly customizable page layout without the need for coding knowledge. Merchants can now tailor their site’s aesthetics and functionality to match their brand identity and meet their customers’ needs more effectively.
  2. Benefits of This Update:
    1. Enhanced Customization: Easily adjust your site’s layout, design elements, and features by dragging and dropping theme blocks.
    2. Improved User Experience: Craft unique shopping experiences by incorporating a variety of content types and interactive elements.
    3. Increased Flexibility: Modify your site’s appearance and functionality for promotions, seasonal changes, or to test new layouts, all without altering the underlying code.
    4. Streamlined Design Process: Quickly prototype and implement design ideas, speeding up the process of site updates and enhancements.
  3. How to Use: To take advantage of Theme Blocks within Flex sections:
    1. Navigate to the theme editor on your Shopify dashboard.
    2. Select a Flex section where you wish to add or modify blocks.
    3. Click ‘Add Block’ to explore the different types of content and features you can add to your section.
    4. Drag and drop blocks to rearrange them within the section, customizing the layout to your preference.
    5. Utilize the settings for each block to further customize its appearance and functionality

Theme Blocks within Flex sections empower Shopify merchants to create dynamic, visually appealing, and highly functional online stores with ease. By offering a user-friendly interface to customize and experiment with web design, Shopify continues to enhance the platform’s accessibility and effectiveness for merchants worldwide.

8. Shopify Markets Pro (US merchants only)

“Shopify Markets Pro” emerges as an exclusive update for US merchants, significantly bolstering their capacity to scale internationally. This premium feature is designed to simplify cross-border commerce, offering advanced tools for managing global sales with unparalleled ease and efficiency.

  1. About This Update:
    1. Shopify Markets Pro is a tailored solution that automates and optimizes international selling processes. It provides US-based merchants with the necessary infrastructure to effortlessly expand their business into new markets without the complexities traditionally associated with global expansion.
  2. Benefits of This Update:
    1. Automated Currency and Language Conversion: Automatically present your store in the local currency and language of your international customers, enhancing their shopping experience.
    2. Localized Payment Methods: Offers a wide array of popular payment methods specific to each market, thereby increasing conversion rates.
    3. Duty and Import Tax Handling: Calculates and collects the appropriate duties and taxes at checkout, simplifying compliance and logistics.
    4. Global Shipping Solutions: Integrates with leading shipping providers to offer competitive rates and streamlined shipping processes.
  3. How to Use:
    1. Eligibility Check: Ensure your business is based in the US and meets Shopify’s eligibility criteria for Markets Pro.
    2. Subscription: Subscribe to Shopify Markets Pro through your Shopify admin panel.
    3. Configuration: Set up your preferred settings for currency conversion, payment methods, and shipping options.
    4. Market Expansion: Start targeting new international markets, leveraging the tools and insights provided by Markets Pro to maximize your global reach.

Shopify Markets Pro is a game-changer for US merchants aiming to tap into the global ecommerce boom. By eliminating the barriers to international trade, Shopify empowers businesses of all sizes to achieve unprecedented growth and success on a worldwide scale.

Conclusion:

The landscape of eCommerce is continually evolving, and staying ahead requires leveraging the latest tools and features. Shopify’s 2024 updates, including native color swatches, visual filtering, increased variant limits, new discount types, draft order support, a new web performance dashboard, Shopify Subscriptions, Shopify Combined Listings for Shopify Plus users, theme blocks as part of Flex sections, and Shopify Markets Pro for US merchants, are set to revolutionize the way you manage your online store. These enhancements, designed with your success in mind, promise to streamline operations, enhance user experiences, and open new avenues for market expansion.

As a Shopify development company specializing in Shopify development services and Shopify app development, Bliss Web Solution is here to help you integrate these updates seamlessly. Whether you’re looking to improve your Shopify store development services, explore Shopify theme development, or require comprehensive Shopify web development services, our team of Shopify-certified developers and Shopify-certified partners are equipped to elevate your eCommerce experience.

Embrace the future of eCommerce with Shopify’s 2024 updates and Bliss Web Solution’s expert guidance. Let’s unlock the full potential of your online store together, ensuring it stands out in the digital marketplace. Partner with us, your trusted Shopify development agency, and witness your Shopify web services transform into a powerhouse of efficiency and innovation.