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Mar

Migrate to feature-rich Magento 2 E-commerce platform

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With factors such as increased use of internet and mobile phones,digital wallets, and artificial intelligence, consumer’s preference to buy has shifted from physical retail to online stores.  Subsequently, online shopping sales saw a 14.7 percent rise compared to the previous financial year.

 

The feature of online shopping has been made convenient by e-commerce platforms. There are several e-commerce platforms available for your business. Each platform comes up with its unique features, advantages and disadvantages and a business can choose an e-commerce platform for its online store depending upon various factors such as its size, its budget, the presence of technical efficient staff, and, any other requirement.

 

If you are on a lookout for the perfect e-commerce platform for your web store then your search stops at Magento. Magento is a popular open source e-commerce platform. What makes it popular among some of the world’s top brands is its flexibility at customizing and extending the platform to create a unique differentiated brand experience. Besides selling, Magento boosts sales and helps shrink costs. The advantages are endless, and it remains certain that your business won’t regret choosing Magento as an e-commerce platform to build its web store.

 

In 2015, the business community was thrilled when Magento announced the launch of its 2.0 platform. Currently, Magento holds 14 percent of the market share for e-commerce platforms, with the introduction of Magento 2, there could be a possible rise in this percentage. We can expect existing web stores to migrate to Magento 2.

 

Reason for the introduction of Magento 2?

 

As stated above, what makes Magento so popular is its feature of flexibility. Users could create web stores with varied functions with the help of pre-made extensions. However, there are other features necessary for an e-commerce platform to be successful which Magento lacked. Users complained that Magento missed on important tools such as performance optimization, mobile responsiveness and admin capabilities, making them go to third-party companies to avail these features. Also, it lacked core speed and was running very slow. Keeping all these issues in mind, the Magento community/team decided to upgrade the platform to Magento 2.

 

What is Magento 2?

Magento 2 is an upgraded version of Magento 1 inclusive of all the features that make it a better platform overall.

There are several reasons for a business to shift its platform to the upgraded version of Magento. However, there might be certain doubts regarding the migration from Magento 1 to Magento 2, since Magento has forever been a strong and most favored e-commerce platform; however, since the launches of its upgradation, questions have risen on why to choose the upgraded version when one can make do with the Magento 1 version? So here is a crisp comparison between the two versions and the new features that make it superior to Magento 1.

 

Features of Magento 2

  •    Magento 2 offers faster page loading speed – 50% more than Magento 1
  •    Magento 2 checks out 38% faster than Magento 1
  •    Magento 2 is able to take 117% more orders per hour in comparison to Magento 1
  •    Magento 2 handles 2.1 million more page views by hour in comparison to Magento 1
  •    Magento 2 is built with robust security features compared to Magento 1
  •    Magento 2 supports the latest version of PHP and Magento 1 doesn’t support the latest version of PHP, it supports older version of PHP
  •    It has a Full page Cache and varnish 4 support built in.

 

Why migrating to Magento 2 is a great opportunity for your business?

 

It is always beneficial to evaluate your site’s overall features and architecture. Doing this helps you reaching your customers and boosting conversions. This improvement is possible through migrating to the upgraded version – Magento 2.

 

Benefits of Magento 2:

  1. Promises improved performance: As stated above, Magento 2 offers 50% faster page loading speed compared to Magento 1. The faster the site, the more the sales and an increased website search engine optimization. Further, since it has a full page caching already built into the platform, makes the page load faster. This feature even helps to handle catalog pages better (without unnecessary buffer or lags), thereby making the entire process scalable.

 

  1. Simpler and Customer-friendly checkout: Again, the upgraded version of Magento makes the process of checking out faster by 38% compared to Magento 1. This makes it easier and quicker for the customers to go from cart to completed order. What happens is when a customer checks out, they are directed to a default guest checkout screen where they are merely required to enter their email address, which when it matches with the data of an existing customer, they are able to check out faster. The guests can create an account with just one click. This entire feature encourages increased conversions.

 

  1.   Promises mobile-friendly interface: With the proliferation of the internet and increased use of the number of smartphones and tablets, Magento 2 makes it possible to make user-friendly mobile apps and helps create websites that are supported by the devices with any screen resolution.

 

  1.    Offers increased payment security and integrate with popular payment gateways: Magento 2 integrates payment platforms like PayPal and Braintree and other integrations with Worldpay and Cybersource to enhance the payment security.

 

  1.   Promises better admin interface: The new admin panel of Magento 2 makes it possible to customize it and makes it quick to access business information. The admin panel is touch-screen friendly helping you manage your web store on the go. Furthermore, the admin panel of Magento 2 includes drag-and-drop layout editing. So you are now able to create a beautiful appearance of your web store in much less time.

 

The benefits make us seem that the upgraded platform is getting much prominent; however, customers are seen showing reluctance crossing the websites over to the new platform, for they feel that the change is hard.

 

Disadvantages of Magento 2:

  1.    There are online store owners are who happy with the performance of Magento 1 platform and they find no apparent reason to upgrade.
  2.    The Magento 1 themes and extensions can’t be ported/transferred to Magento 2.
  3.    Migrating from Magento 1 to Magento 2 is only partially possible.
  4.    Hosting for Magento 2 requires professional and technical administrators for administration and for which the owners must be ready to shell out more money.
  5.    In the initial phase, it will be possible only by large-scale retailers to benefit and thereby switch from Magento 1 to Magento 2.

 

Conclusion

 

Given the benefits and disadvantages both, it is obvious that many online store owners will have reservations about moving to Magento 2 since it is just in its initial phase. However, experts believe that with time, as the businesses grow, the new version of Magento will also gain a momentum. Keeping in mind the amazing benefits it offers, it will definitely be worth to switch over to Magento 2.

 

That said, the decision to upgrade your e-commerce website from Magento 1 to Magento 2 cannot be taken recklessly, it certainly requires a careful consideration. Hence, it is advisable to consult with an e-commerce development agency. They will be able to guide you through the pros and cons of moving to Magento 2 with reference to your business.

 

If you are on a lookout for a helping hand/seeking guidance for regarding this matter, consult Bliss Web Solutions at the earliest. At Bliss Web Solutions, the experienced and certified Magento developers will help you provide strategic guidance regarding building your web store on Magento 2. Or if you are on a slope and are a  frustrated store owner, consider hiring certified Magento developers from Bliss Web Solutions.Our erudite Magento developers will help fix poorly constructed online stores that are underperforming, buggy and hard to use. Bliss Web Solution’s smart Magento consultants will help simplify your transition/migration from Magento 1 to Magento 2 and help your business get back on track. They will help you refurbish your web store to a high converting web store, that will help you boost sales and even acquire and retain your customers.

 

Don’t just wait back there; choose your path to e-commerce success by choosing to migrate to the leading, feature –rich e-commerce development platform – Magento 2.  Hire top Magento developers from Bliss Web Solutions and let our hard work create a web store that boosts online sales and generates revenue for your web store. Be rest assured that our army of dedicated Magento developers will prepare a web store for you that which is ahead of the game and competition. Let our Magento consultants empower your e-commerce store. Choose the services of our expert Magento consultants today to help you create/build an unparalleled and a high-end e-commerce store.  

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